Recently, Turin’s Egyptian Museum in Italy released a new promotional offer: an exclusive two-for-one ticket offer, but only for only for Arabic speakers. Of course this is caused great debate in a country that is already facing a great racial and religious divides and migrant crises.
The sign which spread across the entire city read, “It’s time to discover the wonders of the Egyptian museum, and now two can get in with a single full-fare ticket. We are waiting for you. The promotion is reserved for Arabic-speaking visitors. Just show a document. Exclusively for you 2 x 1: two tickets for the price of one.”